She wants excitement. You want to turn a bad boy into a nice guy. Sort of, anyway. She wants mystery, surprise, drama. He would smile and be courteous.
All the excitement turned into a migraine. However, the role the actions that result from such personality traits play on the psyches of women is undeniable. If he took her on a date then he might have even bought her flowers, paid for her meal, paid for her drinks, paid for the cab. However, most women seem to have the concepts confused. With time, all women come back from the dark side.